Airtime Sales Management System
The system has been designed to provide a 360° view of the client and
campaign. Advertising sales managers can now access all information and
reporting via a single interface. The system is designed to support the complete
needs for tactical and strategic reporting for airtime sales.
The Airtime Sales Management Reporting
System covers the full sales cycle from
inventory and rate planning, through campaign
management and traffic to post transmission and
airtime sales analysis.
The system fully supports both spot-based and
ratings-based campaigns and can be
integrated to interface with external systems such
as ratings providers and accounting systems. The
overall result is a flexible reporting solution that
offers a quick return on investment as well as a
platform for future development.
Rate Cards
Impact analysis allows the business to regularly
review the effect of rate changes prior to
finalisation and typically replaces complex
spreadsheet analysis, with a near real-time easy
to use reporting environment.
Planning and Scheduling
The business is able to plan inventory for
multiple channels across a complex network, using
a custom built scheduling interface. Separate
planning and sales schedules are maintained
throughout the process. This in turn allows the
application to support independent long-term
sales scheduling and sophisticated program
schedule change management facilities.
These allow the user to process various program
changes on an on-demand basis, and review and
manage the impact of those program changes to
the campaign.
Client and Campaign Management
The solution caters for agency and direct clients.
This flexible structure will handle customer,
agency groups and contacts as well as various
multi layered product classifications. It supports
clash and exclusion management at any level.
The functionality of the solution allows the
campaign management facility to cover the
complete negotiation lifecycle, including brief,
multiple proposal options and reservations right
through to confirmed bookings. Reporting
facilities also cover rate, ratings analysis,
inventory usage and yield; at campaign, channel
or advertising level.
Yield Management
By maintaining a complete data set which
contains contract, campaign and deal
information with the relevant links to customer
transactions, the system will deliver a wide range
of reports delivering information to the users
about revenue, yield by customer, contract, deal
and sales group.