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Content Management

Introduction

This document is intended as a discussion paper on the possible implementation approaches for a pilot Content Management System. A number of case studies of successful content management implementations are presented together with a high level introduction to the Documentum Content Management System and its key features.

What is Content Management?

Online content is growing at a dramatic rate within organisations. Sophisticated workflow and storage provide the foundation for effective content management solutions. Tagging, advanced search features and personalisation technologies will help stop an organisation from losing vital information.

Content Management provides an effective means of managing company data and knowledge available to the business thus enabling improvement in its decision-making capability. To succeed, firms need the right mix of best-of-breed tools using open standards and improved processes.

There is often confusion between Document Management, Knowledge Management and Content Management. Document Management systems were developed to handle the documentation needs of highly regulated industries such as pharmaceuticals, aerospace and defence. Knowledge Management focused on tools which could search, categorize and retrieve information.

Content Management Systems were focused very strongly on enabling an organization to keep the content of its site fresh and to help consumers make purchases on the site or get the information they required.

Traditional Document Management vendors such as Documentum or FileNet emphasized asset management capabilities like workflow and library services. Newer entrants like Vignette, BroadVision, Interwoven and ATG make more of their delivery features such as personalization.

Increasingly the distinction between Document Management, Knowledge Management and Content Management is blurring. Vendors have continued to develop and strengthen their products in all functional areas to offer a more complete and integrated solution.

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