Data Warehouse vs. Operational Data Store
The Cornerstone of information integration
As companies aggressively pursue their new economy business strategies, they are quickly realising the importance of having ready access to information across their complete value chain. So whether it's implementing integrated electronic customer relationship management (e-CRM), business-to-business (B2B), employee portals or a balanced scorecard, the need for integrated, granular information is more important than ever. As a result, we are seeing a significant resurgence relative to the importance and value of the operational data store (ODS).
Most organisations today, both traditional brick and mortar and dot-coms, have a complex network of non-integrated databases that impact their ability to rapidly respond to market changes. When information about a company's products, services, customers, employees, etc., is spread across various computer systems with different file formats, update frequencies and data access availability, it impedes the ability to respond to changing market conditions.
We have found that an ODS can be utilised as an important enabler of change within an organisation, storing and organising data around common subjects ¬ organisation, product, geographic location, assets, customers ¬ across the enterprise.
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